fresh_imperative_asiaFresh food offerings are the most critical success factor in the rapidly changing Asian food retail market, but what do consumers in Asia view as “excellence” in fresh food? What drivers determine their product and retailer choices?

The Coca-Cola Retailing Research Council (CCRRC) Asia commissioned the “Fresh Imperative” survey in order to understand what consumers view as excellence in fresh food retailing and what drivers determine not only their choice of product, but also their choice of retailer. From there, the study seeks to identify leading practices in the key areas of retail operations, as well as how these practices can be developed to improve retailers’ fresh food offerings.


Fresh Imperative – Asia Training Topics:

  • Fresh Food Retailing
  • Fresh Food Strategies

Course Duration: 2 hours